We’re a collective of female creative leaders, collaborating to design the extraordinary.

About us—

Pretty Lethal Designs is a cannabis branding company, led by women who are experts in their craft.  We develop strategy, messaging, design and packaging for brands in the cannabis industry who are ambitiously aiming higher.

We specialize in helping companies succeed and thrive in the cannabis industry, and build a business that’s driven with intention and purpose.

Our team of branding, marketing and creative experts craft brands that create clarity, build confidence and supercharge sales, to help you unleash your fiercest potential.

— as seen in —
Green Entrepreneur
Shepherd Express
— proud member of —
Cannabis Industry Association of Wisconsin
Southeastern Wisconsin NORML
LocalFirst Milwaukee

Meet Our Creative Leaders

About the owner

Samantha Everett

Owner, Brand Specialist

Using experience from a past corporate life, Samantha Everett helps women-led businesses create powerful marketing by harnessing the strength of their story and creating harmony between their products, purpose and people.

Seeing scarce mentorship and leadership opportunities in the creative industry, she started the bespoke branding studio, Pretty Lethal Designs, in 2014 to help elevate women both inside and outside of the business.

Her journey to cannabis began after seeing friends and loved ones reclaim their lives from illness thanks to medical marijuana, and that interest grew after learning more of the medicinal and social benefits of the plant. Being diagnosed with a chronic pain condition herself, Samantha advocates for the end of prohibition in her state of Wisconsin by spreading education, encouraging advocacy and dispelling the stigma and misconceptions about cannabis.

Our street cred.

Centrally Based in the Midwest.

Located in Milwaukee, WI with team in Chicago, our central location gives us perspective of the regional marketing trends emerging as policy continues to develop in legalized states. Our cannabis and CBD clients have been based across the US in emerging cannabis markets, from Detroit to Boston to multi-state operations.
Since 2010, we’ve been working with clients around the globe. From Toronto to Sweden,  Angola to Australia, plus of course, businesses across the US; we use the latest online tools to collaborate and communicate in any timezone.
Even though we’re on the ground floor of working towards the end of prohibition in our state, we’re supporting activism and education to make a change in Wisconsin.

Our story—

From Corporate…

Since 2010, our unique blend of strategy, marketing and creative expertise has been helping our clients grow their business with a balance of heart, smarts and soul.

With experience working on the brand teams of Fortune 500 companies, our leadership brings exceptional expertise that helps our clients overcome challenges and bring harmony to their business as they prepare for a more successful future.

…To Craft Coffee & Food…

We’ve helped a wide range of entrepreneurs, including coffee roasters and cafes, start their brand from scratch. With smart branding strategy small businesses can make an impact right from the launch, and expanding businesses can rebrand with confidence.

…to Cannabis.

Now, we’ve shifted our focus to work with growers, processors, dispensaries and artisans in cannabis, CBD and edibles. We use our experience from retail and hospitality branding to help design a cannabis industry that’s inclusive, accessible and has a seat at the table for everyone.

Aim higher. Dream boldly.

Fear nothing but mediocrity.

​​We use our detail-oriented expertise to empower motivated cannabis businesses to unleash their fiercest potential.
​​If you’re aiming higher than the average, let’s get started.

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